According to Statista, in 2021, over 3.7 billion people worldwide are on social media. There is a social platform for just about anything. We hear about people connecting primarily on Facebook, Instagram, or Twitter, and LinkedIn.
Believe it or not, at least one social media platform will benefit your business. If you don’t know which one suits you, Hubspot has a great article to help you make that decision. Check it out here.
You should join every single social media network right now.
You don’t need to sign up for every network that you can name.
Go ahead and research different platforms; it’s always good to be in “the loop.” You might even want to set up a profile to test it out. Either way, you will figure out which ones aren’t worth your efforts. But, if you find that it’s a good fit, then devote some time and align your marketing tactics to your audience for your niche.
Some of the most outstanding marketers use data to identify which marketing activities gain the best results — if a social network isn’t helping you out, cut it loose.
You should only try to get fans and followers that will become customers.
This is a debate that keeps going and going. Quality is essential, yes, but don’t underestimate the power of an extensive social reach. We’ve outlined some points for the next time you lament acquiring a fan or follower that lives outside of your sales area or target demographic:
Your Fans and Followers have fans and followers.
Clout can help you. If a fan or follower is an influencer, the notoriety can rub off on your business.
Sharing content improves your SEO.
You just don’t know who you might get a business referral from.
Don’t get too far off track; you still want to direct your plan to a high-converting audience.
You should only schedule posts during the workweek.
We don’t want you to fore your social media management department to work on weekends. We aren’t monsters. However, scheduling posts and ads ahead of time could be a good fit, depending on your audience.
The best way to figure out if this works for your brand is to identify when your audience uses that particular social platform. Many people work hard during the week and save the weekend to peruse the social media content on their feeds.
You have to respond to social activity immediately.
A fast response is always welcomed but isn’t always necessary. Understandably, you are building a business and have other responsibilities. It’s okay to get back promptly, even if it’s not within seconds.
An excellent example of an exception, Verizon runs a few Twitter accounts. One is @VerizonSupport. Verizon is known for sharing content like blogs and educational posts on Twitter. They also respond to questions or concerns on the platform.
Verizon strives to have the best customer service; therefore, the reps who manage this channel should be responding immediately to inquiries.
Other examples include running a social media account that gets negative reviews or comments that could hurt the credibility. In that case, there should be a thoughtful reply asap to show that you take the feedback seriously.
This is a shortlist of the myths behind social media. Still, hopefully, it helps you and gives you some pointers when it comes to working with social media for your business.
Contact Shelley’s Social Media for help with your social media today!