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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Analytics in Marketing 2023
Analytics in marketing need more than just fancy software. In order to make sense of their data, marketing departments require a plan. Here
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Apr 26, 20232 min read
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Artificial Intelligence AI
Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...
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Mar 14, 20232 min read
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The Value of Digital Analytics
Research states that by 2023 eCommerce will make up 22% of all retail sales worldwide. In some countries, most of the general population...
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Dec 26, 20223 min read
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Ways to Increase your Ranking in Google
According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query. Some...
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Dec 18, 20224 min read
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What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
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What is PPC Marketing? Here is All You Need to Know!
Who doesn’t like to invest a little and earn more on returns? If you are looking for the best way to advertise your business, PPC is the...
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Oct 20, 20213 min read
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10+ October Social Media Marketing Ideas to Try in 2021
October is coming with an announcement of the spring season in parts of the Southern Hemisphere and autumn in parts of the Northern...
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Sep 26, 20215 min read
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