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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Social Media Metrics that Matter - 2025
Forget vanity metrics! Focus on reach, engagement, and clicks to drive real results. Learn how to grow your social media the right way
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Mar 154 min read
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How to Supercharge Your Website Speed:
Boost website speed with simple tips! Optimize images, use CDNs & Gzip compression to enhance performance, user experience, & SEO
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Jan 254 min read
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Google Analytics Setup Guide
Setting up Google Analytics involves creating an account, obtaining a tracking code, & integrating it into your website to start tracking ..
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Jan 24, 20242 min read
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Use these 2024 SEO Tactics to Improve your Visibility
Creating resource articles, blog posts, or new landing pages aims to boost site traffic and attract potential partners. Read more . . .
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Dec 19, 20233 min read
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Google Ads Maintenance
Google Ads Maintenance with SSM Marketing. This document provides and overview of what duties are included in advertising campaigns.
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Jun 9, 20234 min read
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2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Apr 28, 202311 min read
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Analytics in Marketing 2023
Analytics in marketing need more than just fancy software. In order to make sense of their data, marketing departments require a plan. Here
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Apr 26, 20232 min read
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The Value of Digital Analytics
Research states that by 2023 eCommerce will make up 22% of all retail sales worldwide. In some countries, most of the general population...
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Dec 26, 20223 min read
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GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
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Dec 12, 20223 min read
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