The SSM Blog

Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.

Jan 242 min read

Google Analytics Setup Guide

Setting up Google Analytics involves creating an account, obtaining a tracking code, & integrating it into your website to start tracking ..

Dec 19, 20233 min read

Use these 2024 SEO Tactics to Improve your Visibility

Creating resource articles, blog posts, or new landing pages aims to boost site traffic and attract potential partners. Read more . . .

Jun 9, 20234 min read

Google Ads Maintenance

Google Ads Maintenance with SSM Marketing. This document provides and overview of what duties are included in advertising campaigns.

Apr 28, 202311 min read

2023 Google Ranking Factors

Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...

Apr 26, 20232 min read

Analytics in Marketing 2023

Analytics in marketing need more than just fancy software. In order to make sense of their data, marketing departments require a plan. Here

Dec 26, 20223 min read

The Value of Digital Analytics

Research states that by 2023 eCommerce will make up 22% of all retail sales worldwide. In some countries, most of the general population...

Dec 12, 20223 min read

GA4 and Google Ads: What Do You Need to Know?

Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more