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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Choosing the Right App for Your Business: A Guide to Finding the Perfect Fit
Not sure which mobile app type suits your business? Explore the best options to boost customer engagement, streamline operations, & grow you
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Dec 12, 20244 min read
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7 Reasons Why Reviews are Important
We explain where you can submit reviews and why they are important in this blog.
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Nov 8, 20243 min read
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What is LinkedIn Marketing?
LinkedIn marketing promotes businesses & builds brand awareness on the LinkedIn platform. It connects companies with industry professional..
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Oct 3, 20244 min read
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Improving Your Online Visibility on LinkedIn
Improving your online visibility on LinkedIn involves optimizing your profile, engaging with your network, and sharing relevant content....
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Jan 30, 20242 min read
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Google Analytics Setup Guide
Setting up Google Analytics involves creating an account, obtaining a tracking code, & integrating it into your website to start tracking ..
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Jan 24, 20242 min read
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What is content marketing?
Content marketing attracts and retains customers by sharing useful and relevant content. Its goal is to encourage actions by providing .....
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Jan 24, 20242 min read
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How to Understand your Target Audience
Understanding your target audience is crucial for effective communication and marketing. Here are some steps to help you
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Jan 24, 20246 min read
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Define goals with SMART
SMART goals help you define your marketing structure. Here is a complete guide on what they are and how to use them.
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Jan 24, 20242 min read
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How to identify the Decision Maker in 2024
Identifying the decision maker in 2024 requires a strategic approach that leverages technology and thorough research. Learn how to identify.
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Dec 26, 20236 min read
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There is more to SEO than Keywords
SEO involves more than just keywords. Keywords play an essential role in various elements, including headings, URLs, content, internal links
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Sep 23, 20236 min read
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How do Google Ads Work?
Now, if this wasn't such a loaded question, we wouldn't have written a whole post and made a chart about it. Still, it's better to look...
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Sep 22, 20238 min read
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What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read
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Artificial Intelligence AI
Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...
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Mar 14, 20232 min read
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LinkedIn Marketing Strategy Tips for 2023
LinkedIn Marketing Strategy Tips for 2023- To connect with the 875 million users of the platform, more than 59 million businesses
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Jan 24, 20234 min read
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What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
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What to put in a marketing strategy.
What is a Marketing Strategy? Before going into the individual components, let’s get a clear understanding of what a marketing strategy...
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Oct 10, 20212 min read
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How to use NextDoor for Business
Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor...
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Sep 15, 20213 min read
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When Should You Begin Marketing for The Christmas Season?
When should you begin marketing for the Christmas season? That is a great question, especially since the 2021 Christmas season is here....
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Aug 25, 20213 min read
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Why Search Trending Keywords Before Starting Google Ads?
The quick answer: Trending keywords will tell you what people are searching for and you want to be advertising for what people are...
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Dec 29, 20202 min read
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Marketing During A Crisis
Marketing during a crisis involves certain things. We are living and working in an unsure reality and fear of the COVID 19 virus. The...
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Apr 14, 20202 min read
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