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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Oct 34 min read
What is LinkedIn Marketing?
LinkedIn marketing promotes businesses & builds brand awareness on the LinkedIn platform. It connects companies with industry professional..
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Jan 302 min read
Improving Your Online Visibility on LinkedIn
Improving your online visibility on LinkedIn involves optimizing your profile, engaging with your network, and sharing relevant content....
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Jan 242 min read
Google Analytics Setup Guide
Setting up Google Analytics involves creating an account, obtaining a tracking code, & integrating it into your website to start tracking ..
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Jan 242 min read
What is content marketing?
Content marketing attracts and retains customers by sharing useful and relevant content. Its goal is to encourage actions by providing .....
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Jan 246 min read
How to Understand your Target Audience
Understanding your target audience is crucial for effective communication and marketing. Here are some steps to help you
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Jan 242 min read
Define goals with SMART
SMART goals help you define your marketing structure. Here is a complete guide on what they are and how to use them.
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Dec 26, 20236 min read
How to identify the Decision Maker in 2024
Identifying the decision maker in 2024 requires a strategic approach that leverages technology and thorough research. Learn how to identify.
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Sep 23, 20236 min read
There is more to SEO than Keywords
SEO involves more than just keywords. Keywords play an essential role in various elements, including headings, URLs, content, internal links
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Sep 22, 20238 min read
How do Google Ads Work?
Now, if this wasn't such a loaded question, we wouldn't have written a whole post and made a chart about it. Still, it's better to look...
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Jul 25, 20235 min read
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Mar 14, 20232 min read
Artificial Intelligence AI
Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...
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Jan 24, 20234 min read
LinkedIn Marketing Strategy Tips for 2023
LinkedIn Marketing Strategy Tips for 2023- To connect with the 875 million users of the platform, more than 59 million businesses
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Nov 21, 20226 min read
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Oct 10, 20212 min read
What to put in a marketing strategy.
What is a Marketing Strategy? Before going into the individual components, let’s get a clear understanding of what a marketing strategy...
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Sep 15, 20213 min read
How to use NextDoor for Business
Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor...
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Aug 25, 20213 min read
When Should You Begin Marketing for The Christmas Season?
When should you begin marketing for the Christmas season? That is a great question, especially since the 2021 Christmas season is here....
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Dec 29, 20202 min read
Why Search Trending Keywords Before Starting Google Ads?
The quick answer: Trending keywords will tell you what people are searching for and you want to be advertising for what people are...
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Apr 14, 20202 min read
Marketing During A Crisis
Marketing during a crisis involves certain things. We are living and working in an unsure reality and fear of the COVID 19 virus. The...
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Mar 29, 20204 min read
CoVid19 Marketing Resources
Your website might be one of the best CoVid19 Marketing Resources you have. What are excellent CoVid19 Marketing Resources? Your website,...
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