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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Nov 162 min read
Best Online Directories for Business
There are a lot of online directories. Which ones are best for your business? Our quick blog article explains the best directories for you.
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Sep 302 min read
What is an Alt tag?
An alt tag, or alternative text, is an HTML attribute that describes images on a webpage. It helps visually impaired users & assists SEO...
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Aug 305 min read
How Long Does SEO Take?
Remember the good old days when you could just throw some random keywords into an article and see your web traffic shoot up? Well, things...
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Feb 13 min read
Digital Marketing Guide 2024
Using digital marketing involves leveraging online channels and platforms to promote products, services, or brands. Here's a general guide o
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Jul 25, 20235 min read
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Apr 28, 202311 min read
2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Nov 21, 20226 min read
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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May 20, 20212 min read
Google My Business Changes in 2021
We have seen many changes in Google My Business in 2021. You should be taking advantage of these changes otherwise you won’t be...
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Feb 28, 20212 min read
Five Benefits of Using Bing
https://www.oncrawl.com/oncrawl-seo-thoughts/beyond-google-universe-search/, We understand that Google still holds a substantial piece of...
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Nov 9, 20202 min read
Explaining How Google Ads Work
How Google Ads Work is tough to explain. Some oversimplify it, and others complicate it.
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Oct 15, 20203 min read
Ways to Improve your SEO rankings in 2020
SEO rankings are tricky business. Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s...
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May 18, 20203 min read
SEO Rankings: Improve yours in 2020
SEO rankings decisions should be made prior to development SEO rankings are tricky business. Google makes over 3000 algorithm changes...
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Mar 9, 20203 min read
What to Put in Your COVID-19 Statement
sanitizer COVID-19 Statements: Over the past few days, we’ve put up a few COVID-19 statements on client websites. No two of them are the...
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Jan 26, 20203 min read
SEO 101: Search Engine Basics
What is the definition of SEO? Short for Search Engine Optimization; “The process of maximizing the number of visitors to a particular...
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Dec 18, 20193 min read
New Facebook Algorithm: Make It Work
There is a new Facebook algorithm that controls what we see online; it’s always changing and can now flag your account if you are...
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Nov 7, 20192 min read
Worthy Website Maintenance: What Is It?
If you have ever built a website or had any part in the process, you know the joy felt when the site is “done.” In reality, it will never...
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