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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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What is an Alt tag?
An alt tag, or alternative text, is an HTML attribute that describes images on a webpage. It helps visually impaired users & assists SEO...
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Sep 30, 20242 min read
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1 comment
Google Local Pack
What is the Google Local Pack, How is it important to my business and how to I get featured in the Google Local Pack?
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Sep 25, 20242 min read
25 views
2 comments
SEO and Your Website
Search Engine Optimization (SEO) involves optimizing your website to enhance its visibility on search engines such as Google. The objective
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Sep 11, 20243 min read
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How Long Does SEO Take?
Remember the good old days when you could just throw some random keywords into an article and see your web traffic shoot up? Well, things...
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Aug 30, 20245 min read
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1 comment
AI in the Digital Marketing Landscape
Digital Marketing Ecosystem One major challenge is the increasing complexity of the digital marketing ecosystem, which includes the rise...
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Jul 11, 20244 min read
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How important are content freshness and regular updates for SEO rankings?
Content freshness and regular updates are critical factors for SEO rankings, though their importance can vary depending on the type of...
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Mar 28, 20242 min read
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"How Online Directories can Boost Your Business' Visibility and Growth"
Being listed in online directories can offer several benefits for your business:
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Feb 29, 20242 min read
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Digital Marketing Guide 2024
Using digital marketing involves leveraging online channels and platforms to promote products, services, or brands. Here's a general guide o
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Feb 1, 20243 min read
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Using AI To Boost SEO
AI can improve SEO by enhancing your strategy. It assists with keyword research, content optimization, & data analysis, offering insights ..
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Jan 25, 20242 min read
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1 comment
What is content marketing?
Content marketing attracts and retains customers by sharing useful and relevant content. Its goal is to encourage actions by providing .....
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Jan 24, 20242 min read
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1 comment
SEO Tips for 2024
In 2024, SEO strategies are still changing, and the focus is on creating genuine, top-notch content and improving user experience.
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Jan 24, 20243 min read
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Optimizing Email Marketing for SEO
Optimizing email marketing for SEO involves making sure that your email campaigns are search engine friendly and can make a difference....
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Jan 24, 20242 min read
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Use these 2024 SEO Tactics to Improve your Visibility
Creating resource articles, blog posts, or new landing pages aims to boost site traffic and attract potential partners. Read more . . .
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Dec 19, 20233 min read
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Keyword Mistakes: 8 common mistakes you can easily avoid.
These are easy keyword fixed. Avoid these 8 keyword mistakes to help your SEO
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Sep 25, 20236 min read
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There is more to SEO than Keywords
SEO involves more than just keywords. Keywords play an essential role in various elements, including headings, URLs, content, internal links
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Sep 23, 20236 min read
45 views
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What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read
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2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Apr 28, 202311 min read
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Ways to Increase your Ranking in Google
According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query. Some...
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Dec 18, 20224 min read
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GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
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Dec 12, 20223 min read
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What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
40 views
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