Influencer Marketing at Shelley’s Social Media
This Isn’t Just “Posting Pretty Pics” — It’s Strategic, Scalable, and Built for Results.
Influencer marketing is not just another name for social media marketing. Let’s be clear:
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Social Media Marketing is about building your own brand presence: managing your pages, growing your community, and creating consistent content.
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Influencer Marketing is about tapping into someone else’s audience — someone your ideal customer already knows, likes, and trusts.
We bring strategy, relationships, and results to the table — no fluff, no guessing, no gimmicks.
What is Influencer Marketing?
Influencer marketing is a strategic partnership with creators who already have a loyal following in your niche. It’s about borrowing their trust and getting your product or service in front of the right eyeballs — not just any eyeballs.
It involves:
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Identifying the right influencers (micro, mid-tier, macro)
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Negotiating and managing campaign contracts
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Coordinating deliverables (reels, shoutouts, lives, collabs)
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Tracking reach, engagement, and ROI
And when we say influencer marketing, we mean real creators — no bots, no fake followers, and no people who post once a month and call themselves influencers.
How is it Different from Social Media Management?
Social Media ManagementInfluencer Marketing
GoalBuild your brand's presenceTap into their brand’s influence
ContentCreated by your teamCreated by them, tailored to their voice
FocusAudience growth + engagementBrand awareness + conversion
AudienceYour followersTheir followers
InvolvementOngoing daily/weekly managementCampaign-based or seasonal
Who Should Use Influencer Marketing?
Influencer marketing is ideal for:
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Consumer-facing brands: clothing, wellness, skincare, alcohol (like Sidewayz), food & beverage, lifestyle, fitness, etc.
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Product launches that need a splash
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Event promotions and one-off brand pushes
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Brands targeting younger audiences or niche communities
If you're only using your own page, you're missing out on borrowed credibility — which is the golden ticket.
Why Shelley’s Social Media?
Because you need someone who’s done the hard work: the negotiations, the legal, the follow-up, the “hey, where’s that reel you promised?”
We're not an agency full of fluff. We’re real marketers working behind the scenes to get your brand seen and shared — by people who move the needle.
❌ Not to Be Confused With Social Media Management❌
Social Media ManagementInfluencer Marketing
ContentYou post on your brand’s accountThey post on their account
AudienceYour followersTheir followers
GoalsEngagement + awareness for your brandExposure + credibility through influencer trust
ExecutionScheduled and ongoingCampaign-based + highly targeted
If you want to build your own voice and community → social media management.
If you want to tap into someone else’s reach and influence → influencer marketing.
Both have value. But they are not the same thing.
Influencer Marketing Campaign Plans & Pricing
All plans come with campaign length options:
6-Month / 9-Month / 12-Month, each with bundled pricing and savings built-in.
A one-time setup fee applies to each plan to get your strategy, influencer list, and contracts in place.
The Starter Collab
Best for: Testing the waters, product launches, and small-scale campaigns
🔧 Setup Fee: $500
Includes:
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Influencer research + outreach to 2–3 creators
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One campaign planning call
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Basic contract and timeline creation
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Light coordination and deliverable reminders
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Campaign summary + analytics report
Pricing:
6-Month: $850/month
9-Month: $800/month
12-Month: $750/month
📌 Great for small businesses, local brands, or solo entrepreneurs.
The Momentum Builder
Best for: Brands ready to scale visibility and repeat exposure
🔧 Setup Fee: $800
Includes:
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4–6 micro/mid-tier influencer collabs monthly
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Monthly strategy + optimization sessions
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Custom creative briefs
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Full campaign coordination & calendar
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Mid-campaign touchpoints + final reporting
Pricing:
6-Month: $1,950/month
9-Month: $1,850/month
12-Month: $1,750/month
📌 Perfect for growing consumer brands looking to get noticed.
The Power Play
Best for: Aggressive growth, national launches, or digital domination
🔧 Setup Fee: $1250
Includes:
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8–10 creators monthly (across all tiers)
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Contract negotiation, licensing rights, and usage
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Paid post boosting + whitelisting management
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UGC repurposing plan (for reels, ads, email, etc.)
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Conversion tracking + KPI dashboards
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Monthly A/B testing and brand lift analysis
Pricing:
6-Month: $4,400/month
9-Month: $4,200/month
12-Month: $3,950/month
📌 For brands with big goals and even bigger energy.
Why the Setup Fee?
This is where the heavy lifting begins. Your setup fee covers:
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Brand and campaign strategy planning
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Influencer list curation + outreach templates
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Contracting, timelines, and briefing assets
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Platform setup (if we’re integrating tools)
We don’t “wing it” — we build a foundation that drives results.
Not Sure Where You Fit?
If you’re still trying to figure out what you need — book a free 15-minute call.
We’ll cut through the noise and help you decide if influencer marketing is your lane.
Ready to Launch?
Let’s stop talking about visibility — and actually go get it.
Influencers are out there. Let’s make them work for you.
Fill out the form below to schedule your free strategy consult.
Influencer Marketing Inquiry Form
Let’s see if we’re a good fit.
We don’t take on every influencer project — and we don’t believe in cookie-cutter campaigns.
Fill out this short form so we can see if your brand and goals align with what we do best: strategic, high-impact influencer marketing with zero fluff.