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Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy that enhances the visibility of websites in search engine results pages (SERPs) through paid advertising. SEM includes paid search ads (PPC) and organic search strategies (SEO), but it is mainly associated with paid search marketing.

 

Our search engine marketing agency provides monthly reporting, allowing you to track the performance of your campaigns over time. Your strategist will review the monthly report with you and help guide you on the next actionable steps your business should take to get more from your campaign.

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Extensive SEM 
Package

This package includes our Premium SEO Package combined  with our PPC Marketing Premium Package. ​

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This Plan Includes:

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SEO-

  • On-site Analysis - monthly

  • Usability Analysis - monthly

  • Keyword Research - monthly

  • Google Analytics Setup (includes 3 ga4 event setup)

  • Keywords Optimized - 1x a month

  • Monthly Competitor Research and Report

  • Robots.txt and Sitemap.xml Creation and submission - 2x a month (as needed)

  • Internal Links Optimization - 1x a Mo

  • Backlink Strategy

  • Meta Tag Title and Description Optimization (up to 20 pages)

  • Alt Tag and Content Optimization (up to 20 pages)

  • Install Blog (as needed)

  • 4- 500 Word Blog Published Per Month

  • Social Media Basic Management* - 2 Platforms

PLUS

Google Ads (PPC)

  • Google Ads - all types 

  • Microsoft Ads to match Google Ads

  • Competitor Research - weekly

  • Keyword Research - weekly

  • Create and execute strategy

  • Re-Targeting (Google)

  • Campaigns: 5

  • Ad Groups – up to 10

  • Ads Per AdGroup - up to 3

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 350

  • A/B Ad Testing

  • E-commerce Feed Optimization (Up to 2)

  • Product Ads Development

  • Landing Pages (Six, Square Space & WordPress only) - 3 per year

  • Keyword Level Call Tracking

  • Detailed Analytic Report*

  • Campaign Optimizations – Bi-Weekly

  • Team Meeting

  • Ad Spend Recommend– $900-$6000 (not included)

1 Year Contract Required

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This package's time allotment is up to 40 billable hours per Month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.

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Pricing: ​

$4000/Mo + $4000 One-Time Setup Fee - 1-Year Contract Required

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Optimal SEM
Package

This package includes our Plus SEO Package combined  with our PPC Marketing Plus Package. ​

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This Plan Includes:

​

SEO-

  • On-site Analysis - bi-monthly

  • Usability Analysis - bi-monthly

  • Keyword Research - bi-monthly

  • Google Analytics Setup (includes 1ga4 event setup)

  • Keywords Optimized - 1x a month

  • Monthly Competitor Research and Report

  • Robots.txt and Sitemap.xml Creation and submission - 1x a month (as needed)

  • Internal Links Optimization - 1x a Mo

  • Backlink Strategy

  • Meta Tag Title and Description Optimization (up to 10 pages)

  • Alt Tag and Content Optimization (up to 10 pages)

  • Install Blog (as needed)

  • 2- 500 Word Blog Published Per Month

  • Social Media Basic Management* - 1 Platform

PLUS

Google Ads (PPC)

  • Google Ads - search and display

  • Competitor Research - 1x a month

  • Keyword Research -bi- monthly

  • Create and execute strategy

  • Re-Targeting (Google)

  • Campaigns: 3

  • Ad Groups – up to 3

  • Ads Per AdGroup - up to 3

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 30 per ad

  • Detailed Analytic Report

  • Campaign Optimizations – 2x a month

  • Team Meeting

  • Ad Spend Recommend– $900-$6000 (not included)

1 Year Contract Required

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This package's time allotment is up to 20 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow

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Pricing: 

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1 Year Term

$1950/Mo + $2500 One-Time Setup Fee - 1-Year Contract Required

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Beginner SEM 
Package

This package includes our Standard SEO Package combined  with our PPC Marketing Starter Package. ​

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This Plan Includes:

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SEO-

  • On-site Analysis -1 report

  • Usability Analysis - 1 report

  • Keyword Research - 1x a month

  • Google Analytics Setup - 1 event setup included

  • Keywords Optimized - 1x a month

  • Robots.txt and Sitemap.xml Creation (submission is extra)

  • Internal Links Optimization - 1x a Mo

  • Meta Tag Title and Description Optimization (up to 5 pages)

  • Alt Tag and Content Optimization (up to 5 pages)

  • Install Blog (as needed)

  • 1- 500 Word Blog Published Per Month

PLUS

Google Ads (PPC)

  • Google Ads - search 

  • Competitor Research - 1 report

  • Keyword Research - 1 report

  • Campaigns: 1

  • Ad Groups – up to 3

  • Ads Per AdGroup - 1

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 25

  • Detailed Analytic Report

  • Campaign Optimizations –monthly

  • Team Meeting - 1 30 min phone call

  • Ad Spend Recommend– $300-$1000 (not included)

1 Year Contract Required

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This package's time allotment is up to 10 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.

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Pricing: 

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1 Year Term

$1125/Mo + $1000 One-Time Setup Fee - 1-Year Contract Required

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Search Engine Marketing (SEM) Packages

When you invest in SEM management services, you’re entrusting your campaign to a team of experts. With our extensive knowledge and experience, you can be confident that your strategies are in good hands. You'll be kept informed about the progress of your campaign, ensuring you're always in the loop.

We can and do customize our packages to specifically fit your needs.
Schedule a Free Initial Consultation Today

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**We optimize your current platforms & connect them to your website. This is different from Social Media Management. If you do not have any social media business pages, we create a Facebook business page for you to match your brand.

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* Basic Social Media Management Includes:

  • 2 Posts (or Tweets) per week created & published - between newsfeed & stories

  • 2 Stock Photos a Week*

  • Social media post sharing in groups (joining groups is extra) - 2x a month

  • Engaging in Business Newsfeed - 2x a month

  • Responses to 5 Post Comments/ weekly

  • Responses to 5 social media Messages a Month

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Why SEM?

Search engine marketing (SEM) and other types of click advertising are incredibly valuable for your overall marketing strategy and mix.

Even though more people are becoming aware of search marketing, paid search still ranks among the best ad formats for increasing online visibility, driving conversions, and maximizing return on investment. Need more reasons to believe in its effectiveness?

Here are a few:

Better CTR

The click-through rates (CTR) for most forms of display advertising are typically less than 0.5%. Just to clarify, this means that less than half of a single percent of all users who see your ad actually click on it. In comparison, the average CTR for a search engine marketing (SEM) campaign ranges from 3-5%.

 

It's important to note that utilizing search engine marketing services from a marketing agency may have the potential to further improve your business's conversion rates.

Quick Results

Getting to Page 1 of a search engine results page using organic content marketing takes time and effort, often more than 100 days. As you develop your organic content, search engine marketing (SEM) can help drive immediate traffic to your website.

It's important to note that SEM shouldn't replace organic SEO, but it can be a valuable tool to supplement your early internet marketing efforts and boost traffic and visibility.

Brand Awareness

Paid advertising can still get your business to the top of the first page of search engine results. This means you can reach users who are searching for your business or relevant keywords. According to Google, this exposure can increase brand awareness by up to 80%.

 

However, it's important to note that organic search results on the first half of the first page often have click-through rates (CTRs) of 50% or higher. This means you'll need to find a balance between paid and non-paid efforts.

Industry Tems

Additional SEO Services

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SEO Audit Report

Product Details

An SEO audit gives you a report to show you how you are appearing online.

Our report includes:

Backlink Profile:

  • URL Rating: -URL Rating (UR) shows the strength of your target page's backlink profile on a 100-point logarithmic scale. If you analyze a domain, the homepage's UR is shown.

  • Domain Rating - The strength of your target's backlink profile compared to the other websites in our database on a 100-point logarithmic scale.

  • Backlinks - The total number of links from other websites pointing to your target.

  • Referring Domains:-The total number of unique domains linking to your target.

  • Keywords:- The total number of keywords that your target ranks for in the top 25 organic search results. When ranking for the same keyword across different locations in “All locations” mode, it's still counted as one keyword.

  • Organic Traffic:-The estimated number of monthly visits that your target gets from organic search.

  • Competitors:-List of your top organic competitors

List of Opportunities

Here is where we give you a list of content, links and technical issues that you can address to improve your website for ranking.

This includes suggestions in:

  • Content

  • Links

  • Technical

 

Find out how your website ranks on Google and discover areas for improvement with your report today.

Backlink Audit

Backlinks are links to your site that exist on other websites. For example, if you wrote an industry relevant article and Forbes decided to publish it, they’d likely include a link to your site somewhere in the article. A website like Forbes has strong domain authority since it’s a well-known site that publishes articles regularly.

 

A Backlink audit includes:

  1. Do you have backlinks? – This is the most important question. If you don’t have any, we stop here.

  2. Backlinks from reputable sources – Sometimes people will launch negative SEO campaigns and put your link on sites that are completely irrelevant to your niche or sites that have bad standing with search engines. They’ll do this to make your site incur penalties.

  3. Paid links – Google frowns upon buying your links from other sites.

  4. Are the backlinks that you have benefited your site? – We’ll check which sites the backlinks are coming from, their domain authority, and whether they’re driving traffic to your site.

5. Your report is created and sent to you via email followed up with a 30 phone call to go over your results.

Online Directories

As a local business attracting customers in today's technology-driven world, you must get your business name and profile listed in all the major online directories. Many of these directories are well-known websites and social media platforms such as Facebook or Yelp. Having your business listed in the most relevant directories is important to SEO. If your listing isn't accurate or isn't concurrent with your brand online, then search engines may count that against you.

We have several different packages. Each package includes-

  • Consistent brand matching information updated.

  • Proper settings

  • Claim your listing.

  • Optimize for SEO.

Online Audit

An Online audit is a combination of services all in one.

Online Business Listings

Here you will see what sites your business is found on, and we will surface any errors you might have with your name, address, and phone number.

Fixing errors on these sites will not only send more customers to your actual address and call your real phone number, but it’ll also help with optimizing your business for Google searches!

81% of consumers say their #1 source of local business information is a search engine or online business directory. Compare that to a mere 9% for print Yellow Pages directories! There are dozens and dozens of sites that people rely on. When your business information is missing or incorrect on just one of those sites, you’re guaranteed to lose business.

Online Business Reviews

Word of mouth has changed dramatically in recent years. Businesses that rely on the old ways of referral business are dying if they aren’t adapting.

The average consumer today reads at least seven reviews before trusting a local business. Moreover, 73% say that those reviews must be written within the past three months to be considered relevant.

Social Media Presence

Do customers like you? We also measure current audience and engagement across popular social platforms Facebook, Twitter and Instagram to benchmark current performance and show you where your business ranks within your industry.

Business Website

Did you know that it takes people only 0.05 seconds to form an opinion about your site?

A company website is the most essential marketing tool. After all, the internet is the first place people go to learn more about your services. If your company isn’t there, you’re losing business. But simply having a website isn’t enough.

Online Advertising (SEM)

Search Advertising on Google

Customized ads that appear at the top of Google results. Showcase reviews, business location, and click-to-call trackable phone numbers to optimize results. Leverage our technology to increase results and proof-of-performance reporting to know your return on investment.

Geo-fencing & Mobile Display Advertising

Take advantage of the magic of targeting your ads with laser-like precision on mobile devices at your competitors and where your customers congregate when they are not with you. Refine by demographic, behavior, location, and more.

Social Advertising on Facebook

Get seen at the top of the News Feed on the #1 social 

media site in the world (even above all those baby pics!). Display call-to-actions like “call now” or “get directions,” and drive measurable results for your business.

Search Engine Optimization. (SEO)

Potential customers are searching online for the products or services that your business offers. With SEO (Search Engine Optimization), you can boost your visibility in those search results so that people find you before your competitors.

Here’s how it affects you: When someone searches for your type of business online, are you outranking your competition? Better yet, does your company appear on the first page?

Google Analytics Audit

A Google Analytics audit involves examining your GA settings in comparison to a set of checks to identify any inaccuracies, organizational flaws, and unrealized potential. This article describes what to anticipate from a quality audit and how to get the most out of it to support the expansion of your organization.

Our Google Analytics Audit Includes:

  1. Google Analytics Access

  2. Tracking Implementation

  3. Checking Google Analytics Settings

  4. Time Zone

  5. Currency

  6. Default Page Set

  7. Bot Filtering

  8. Check Site Search Tool

  9. Check Report Settings

  10. Check Goal Configurations

We send your report to your email and each audit comes with a 20 minute phone call to talk about your results if you choose.

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