Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy that enhances the visibility of websites in search engine results pages (SERPs) through paid advertising. SEM includes paid search ads (PPC) and organic search strategies (SEO), but it is mainly associated with paid search marketing.
Our search engine marketing agency provides monthly reporting, allowing you to track the performance of your campaigns over time. Your strategist will review the monthly report with you and help guide you on the next actionable steps your business should take to get more from your campaign.
Extensive SEM
Package
This package includes our Premium SEO Package combined with our PPC Marketing Premium Package.
This Plan Includes:
SEO-
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On-site Analysis - monthly
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Usability Analysis - monthly
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Keyword Research - monthly
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Google Analytics Setup (includes 3 ga4 event setup)
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Keywords Optimized - 1x a month
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Monthly Competitor Research and Report
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Robots.txt and Sitemap.xml Creation and submission - 2x a month (as needed)
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Internal Links Optimization - 1x a Mo
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Backlink Strategy
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Meta Tag Title and Description Optimization (up to 20 pages)
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Alt Tag and Content Optimization (up to 20 pages)
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Install Blog (as needed)
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4- 500 Word Blog Published Per Month
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Social Media Basic Management* - 2 Platforms
PLUS
Google Ads (PPC)
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Google Ads - all types
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Microsoft Ads to match Google Ads
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Competitor Research - weekly
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Keyword Research - weekly
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Create and execute strategy
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Re-Targeting (Google)
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Campaigns: 5
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Ad Groups – up to 10
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Ads Per AdGroup - up to 3
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Mobile Ad Copy
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Mobile Ad Extensions
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Keywords Limit – 350
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A/B Ad Testing
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E-commerce Feed Optimization (Up to 2)
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Product Ads Development
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Landing Pages (Six, Square Space & WordPress only) - 3 per year
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Keyword Level Call Tracking
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Detailed Analytic Report*
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Campaign Optimizations – Bi-Weekly
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Team Meeting
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Ad Spend Recommend– $900-$6000 (not included)
1 Year Contract Required
This package's time allotment is up to 40 billable hours per Month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.
Pricing:
$4000/Mo + $4000 One-Time Setup Fee - 1-Year Contract Required
Optimal SEM
Package
This package includes our Plus SEO Package combined with our PPC Marketing Plus Package.
This Plan Includes:
SEO-
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On-site Analysis - bi-monthly
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Usability Analysis - bi-monthly
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Keyword Research - bi-monthly
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Google Analytics Setup (includes 1ga4 event setup)
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Keywords Optimized - 1x a month
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Monthly Competitor Research and Report
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Robots.txt and Sitemap.xml Creation and submission - 1x a month (as needed)
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Internal Links Optimization - 1x a Mo
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Backlink Strategy
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Meta Tag Title and Description Optimization (up to 10 pages)
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Alt Tag and Content Optimization (up to 10 pages)
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Install Blog (as needed)
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2- 500 Word Blog Published Per Month
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Social Media Basic Management* - 1 Platform
PLUS
Google Ads (PPC)
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Google Ads - search and display
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Competitor Research - 1x a month
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Keyword Research -bi- monthly
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Create and execute strategy
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Re-Targeting (Google)
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Campaigns: 3
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Ad Groups – up to 3
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Ads Per AdGroup - up to 3
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Mobile Ad Copy
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Mobile Ad Extensions
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Keywords Limit – 30 per ad
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Detailed Analytic Report
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Campaign Optimizations – 2x a month
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Team Meeting
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Ad Spend Recommend– $900-$6000 (not included)
1 Year Contract Required
This package's time allotment is up to 20 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow
Pricing:
1 Year Term
$1950/Mo + $2500 One-Time Setup Fee - 1-Year Contract Required
Beginner SEM
Package
This package includes our Standard SEO Package combined with our PPC Marketing Starter Package.
This Plan Includes:
SEO-
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On-site Analysis -1 report
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Usability Analysis - 1 report
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Keyword Research - 1x a month
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Google Analytics Setup - 1 event setup included
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Keywords Optimized - 1x a month
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Robots.txt and Sitemap.xml Creation (submission is extra)
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Internal Links Optimization - 1x a Mo
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Meta Tag Title and Description Optimization (up to 5 pages)
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Alt Tag and Content Optimization (up to 5 pages)
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Install Blog (as needed)
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1- 500 Word Blog Published Per Month
PLUS
Google Ads (PPC)
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Google Ads - search
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Competitor Research - 1 report
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Keyword Research - 1 report
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Campaigns: 1
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Ad Groups – up to 3
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Ads Per AdGroup - 1
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Mobile Ad Copy
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Mobile Ad Extensions
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Keywords Limit – 25
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Detailed Analytic Report
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Campaign Optimizations –monthly
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Team Meeting - 1 30 min phone call
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Ad Spend Recommend– $300-$1000 (not included)
1 Year Contract Required
This package's time allotment is up to 10 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.
Pricing:
1 Year Term
$1125/Mo + $1000 One-Time Setup Fee - 1-Year Contract Required
Search Engine Marketing (SEM) Packages
When you invest in SEM management services, you’re entrusting your campaign to a team of experts. With our extensive knowledge and experience, you can be confident that your strategies are in good hands. You'll be kept informed about the progress of your campaign, ensuring you're always in the loop.
We can and do customize our packages to specifically fit your needs.
Schedule a Free Initial Consultation Today
**We optimize your current platforms & connect them to your website. This is different from Social Media Management. If you do not have any social media business pages, we create a Facebook business page for you to match your brand.
* Basic Social Media Management Includes:
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2 Posts (or Tweets) per week created & published - between newsfeed & stories
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2 Stock Photos a Week*
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Social media post sharing in groups (joining groups is extra) - 2x a month
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Engaging in Business Newsfeed - 2x a month
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Responses to 5 Post Comments/ weekly
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Responses to 5 social media Messages a Month
Why SEM?
Search engine marketing (SEM) and other types of click advertising are incredibly valuable for your overall marketing strategy and mix.
Even though more people are becoming aware of search marketing, paid search still ranks among the best ad formats for increasing online visibility, driving conversions, and maximizing return on investment. Need more reasons to believe in its effectiveness?
Here are a few:
Better CTR
The click-through rates (CTR) for most forms of display advertising are typically less than 0.5%. Just to clarify, this means that less than half of a single percent of all users who see your ad actually click on it. In comparison, the average CTR for a search engine marketing (SEM) campaign ranges from 3-5%.
It's important to note that utilizing search engine marketing services from a marketing agency may have the potential to further improve your business's conversion rates.
Quick Results
Getting to Page 1 of a search engine results page using organic content marketing takes time and effort, often more than 100 days. As you develop your organic content, search engine marketing (SEM) can help drive immediate traffic to your website.
It's important to note that SEM shouldn't replace organic SEO, but it can be a valuable tool to supplement your early internet marketing efforts and boost traffic and visibility.
Brand Awareness
Paid advertising can still get your business to the top of the first page of search engine results. This means you can reach users who are searching for your business or relevant keywords. According to Google, this exposure can increase brand awareness by up to 80%.
However, it's important to note that organic search results on the first half of the first page often have click-through rates (CTRs) of 50% or higher. This means you'll need to find a balance between paid and non-paid efforts.
ADDITIONAL SEO SERVICES
SEO AUDIT
SEO Audit Details
Our SEO audit provides a detailed report on your website’s online presence, analyzing how well it ranks and identifying areas for improvement. Here’s what you’ll get:
Backlink Profile Analysis:
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URL Rating: Measures the strength of your page's backlink profile on a 100-point scale, indicating how well it can rank in search results.
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Domain Rating: Compares your domain’s backlink profile strength to other sites on a 100-point scale.
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Backlinks: Shows the total number of links from other websites pointing to your domain.
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Referring Domains: Lists the unique domains linking back to your site.
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Keywords: Displays the number of keywords your site ranks for within the top 25 search results.
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Organic Traffic: Estimates monthly visits your site receives from organic search.
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Competitors: Identifies your top organic competitors for benchmarking.
Opportunities for Improvement
We provide a targeted list of recommendations to improve your website’s ranking potential, covering key areas like:
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Content: Enhancements for relevance and quality.
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Links: Strategies to increase valuable backlinks.
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Technical: Fixes to improve site performance and crawlability.
Get a comprehensive look at how your website performs on Google and uncover actionable insights to boost your SEO today.
BACKLINK AUDIT
Backlink Audit Details
Backlinks are links to your site from other websites. For instance, if you publish an article relevant to your industry and Forbes decides to feature it, they’d likely include a link back to your site. Websites like Forbes have strong domain authority, making their links valuable for boosting your own site’s credibility and search ranking.
Our Backlink Audit includes:
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Do You Have Backlinks? – This is the first and most essential question. If you lack backlinks, we stop here and discuss strategies to start building them.
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Backlinks from Reputable Sources – Not all backlinks are beneficial. Sometimes negative SEO campaigns target your site by placing links on unrelated or low-quality sites, risking penalties from search engines. We’ll identify and address any harmful backlinks.
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Paid Links – Google discourages buying backlinks. We’ll review your links to ensure compliance and avoid any penalties.
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Do Your Backlinks Benefit Your Site? – We assess the sources of your backlinks, including their domain authority and impact on your traffic, to determine if they’re contributing positively to your site’s performance.
After our audit, you'll receive a comprehensive report via email, followed by a 30-minute call to review the results and discuss next steps.
DIRECTORY LISTINGS
Local Business Directory Listing Services
In today’s digital world, appearing in major online directories like Facebook, Yelp, and over 30 additional platforms is crucial for local businesses. Accurate and consistent directory listings boost your SEO, helping your business show up in local searches and attract new customers. Inaccurate listings, however, can negatively impact your ranking and brand reputation.
Our team not only gets you listed on key platforms but also includes voice search optimization, ensuring customers can find you wherever they search. While you focus on growing your business, we manage your online presence.
Our directory listing packages include:
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Consistent Brand Information: We ensure your business name, address, and contact details are accurate across all directories.
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Proper Settings: We align each listing to enhance your brand’s visibility.
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Claim Your Listings: We secure control over your business listings on all relevant platforms.
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SEO Optimization: Every listing is optimized to improve your search engine rankings and increase traffic.
Choose from our packages to maintain an accurate and effective presence across online directories, driving more customers to your business and enhancing your local SEO.
As low as $49.99
GOOGLE ANALYTICS AUDIT
Google Analytics Audit Service
A Google Analytics audit reviews your GA setup against best practices to uncover any inaccuracies, organizational issues, or untapped opportunities. This thorough evaluation helps ensure your data is accurate and actionable, providing insights that can support your business growth.
Our Google Analytics Audit Includes:
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Google Analytics Access – Verify access levels to ensure data security and accessibility.
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Tracking Implementation – Assess if tracking codes are correctly installed and collecting data accurately.
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Google Analytics Settings Check – Confirm settings are optimized for your business needs.
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Time Zone – Ensure your reports reflect accurate time zones.
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Currency – Verify currency settings to ensure financial data accuracy.
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Default Page Set – Review default page settings for proper report consolidation.
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Bot Filtering – Enable bot filtering to improve data quality by removing spam traffic.
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Site Search Tool Check – Validate the setup of the site search tool for actionable insights.
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Report Settings Check – Confirm all report settings are configured for optimal analysis.
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Goal Configurations Check – Ensure goal tracking is set up to measure your key conversions.
Your audit report will be emailed to you, and each audit includes an optional 20-minute call to discuss the findings and answer any questions. Get a clear, accurate view of your analytics data and unlock insights to drive growth!