Search Engine Optimization

Industry Terms:

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·        On-site Analysis 

Onsite data is the information stored on a website that is used to track and analyze visitor behavior. It includes page views, click-through rates, bounce rates, conversion rates, and more.

 

·        Usability Analysis

A Usability Testing Report is a crucial document that allows us to gain a better understanding of our audience's needs and frustrations. Whether it's for a website, mobile app, physical product, or anything that you can test in front of people, usability tests can help you identify product flaws as well as areas of confusion. By conducting usability tests, you can obtain valuable feedback from your users and make informed decisions to improve your product's user experience.

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·        Semantic Core & Keyword Research 

A website's semantic core, also referred to as "semantics" or "semantic SEO," is a collection of search queries that the target audience will input into the search engine to look for a product or service. These queries are the main search terms that you have to include on your website and optimize for, by incorporating the core semantics into the appropriate places in your site structure.

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·        Google Analytics Setup -GA4 

GA4 is a next-generation property that has been developed to facilitate advanced measurement techniques. It captures both website and app data that allows businesses to gain a deeper understanding of customer journeys. Unlike traditional measurement methods that rely on session-based data, GA4 uses event-based data to provide businesses with more accurate and reliable insights. Additionally, GA4 includes privacy controls such as cookie less measurement and behavioral and conversion modeling to safeguard users' data and ensure compliance with privacy laws.

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·        Initial Competitor Analysis 

A competitor analysis, also known as a competitive analysis, involves identifying competitors within your industry and researching their various marketing strategies. By doing so, you can compare and contrast your company's strengths and weaknesses relative to each competitor. This information will allow you to gain insights into how you can improve your own marketing strategies and better position yourself within the market.

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·        Keywords Optimized 

Keyword optimization helps search engine algorithms fully understand your site so that it is visible and recommended to people who search for it.

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·        Robots.txt and Sitemap.xml Creation (submitting to Google is extra)

A robots.txt file instructs search engine crawlers which URLs they can access on your website. A robots.txt file tells search engine crawlers which URLs the crawler can access on your site.

 

A sitemap is a file that contains information about all the pages, videos, and other files on your website, as well as the relationships between them. Search engines like Google use this file to crawl your site more effectively.

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·        Internal Links Optimization

Strategic use of internal links can improve page authority, helping Google index and understand all pages on a site.

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·        Meta Tag Title and Description Optimization (up to 5 pages)

The meta title tag is an important element that appears in search results and can influence whether or not users click on your page. Therefore, when writing a title tag, it is essential to consider the user's perspective. The title should be unique, easy to read, and include relevant keywords that accurately describe the content of the page. Whenever possible, it is also advisable to include a call to action to encourage users to take a specific action on the page.

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·        1- 400 Word Blog Published per month (you must have a blog section already on your website)

Blogging is a great way to improve the quality of your website's SEO. It is proven to help to position your website as a relevant answer to your customers' questions. If you use a variety of on-page SEO tactics in your blog posts, you can increase your chances of ranking higher in search engines. Moreover, this will make your site more appealing to visitors.

 

·        Alt Tag Optimization

Alt text, or alternative text, describes an image on a web page for people with visual impairments using screen readers. It's also indexed by search engines and displays when the image fails to load. Alt text can be added in HTML or a content management system.

 

·        Backlink Strategy

Backlinking strategies" refer to a set of techniques used to obtain links from other websites, either organically or with the help of the person implementing the strategy. These methods provide you with a range of options that you can select from based on your business, available resources, and personal preferences.

 

·        Detailed Analytic Reports

Our detailed analytic reports showcase the results of our efforts for the month. We provide a brief description of these results and explain how we achieved them. We also outline how we plan to improve these results and provide instructions on what you can do on your own to enhance the outcomes. These instructions are not included in your contract with us, but we believe they can be helpful in achieving your goals.

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