Shelley's Top 3 Tips for Choosing the Right Influencer
- 18 hours ago
- 2 min read
In today’s fast-moving digital world, finding the right influencer to promote your brand is more important than ever. It’s not just about big follower counts anymore — it’s about real connections and authentic content that gets results. Here are Shelley’s top 3 tips for choosing the perfect influencer for your brand:
1️⃣ Find Someone Who Fits Your Brand’s Personality
It’s not just about aesthetics. It’s about vibe, values, and voice.The right influencer should naturally align with your brand's energy and mission. When their audience sees your product on their feed, it should feel genuine, not forced.
👉 Tip: Before reaching out, spend time engaging with their content. Make sure they feel like an extension of your brand — not just a billboard.
2️⃣ Focus on Engagement Rate, Not Just Follower Count
A million followers might sound impressive, but low engagement tells a different story.The real magic happens when followers actually interact — liking, commenting, saving, and sharing posts. A smaller creator with a loyal, active audience will outperform a larger but disconnected one every time.
👉 Tip: Look for influencers with an engagement rate between 2%–6%. This sweet spot often means they’re trusted and influential within their community.
3️⃣ Choose Influencers Who Create Authentic Content
Today's audiences can spot an ad a mile away — and they’ll scroll right past it.Partner with influencers who weave your brand naturally into their world. Raw, honest storytelling beats scripted sales pitches every time.
👉 Tip: Ask to see past partnerships. Look for posts where the product feels like a genuine part of their life, not an obvious sponsorship.
Want to take the guesswork out of finding the right influencer?
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