According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query.
Some Google Search result factors to consider are keywords, good content, metadata, page speed, and mobile friendliness, among others. However, that’s not all there to SEO.
What other factors are used to influence SEO? There are Ways to boost your rankings, but you need to follow these tactics.
PPT Submissions
PPT submission involves submitting PPT files to third-party websites such as SlideShare to create visibility and improve brand awareness. Moreover, it also helps build high-quality backlinks and increase Google rankings in SERP.
There are many ways to add backlinks to PPTs:
● Inside the PPT file as a hyperlink
● File description when uploading
● User profile
Some top free PPT submission sites include:
● SlideShare
● SlideServe
● Microsoft Sway
● Google Drive
● authorSTREAM
Micro Blogging
Microblogging is a small blog post with shareable content that invites direct and immediate responses from the audience. It can be text, infographics, images, audio, video, or file sharing.
If appropriately used, microblogging can help get a decent amount of traffic to your website. For example, any link within the micro-blog post can help drive traffic to your website.
Microblogging is a crucial part of achieving a backlink strategy in your SEO planning.
Directory Submissions
Directory submission is an off-page SEO technique wherein you submit your website URL to an online directory under relevant categories. It is one of the easiest ways of getting high-quality backlinks, boosting Google ranking. Furthermore, it also increases domain authority and organic search traffic, along with improving your brand awareness.
Directory submission can be:
● Free directory submission
● Paid directory submission
● Reciprocal directory submission
● Do-follow directory submission
● Automatic directory submission
● No-follow directory submission
Image Submissions
Image submission is one of the many unsung heroes of off-page SEO. It involves placing your image on various image-sharing websites. The benefits include generating referral traffic and building high-quality backlinks, amongst others.
However, image submissions will only work if you optimize them. Here are a few ways to optimize your images for submission:
● First, choose the proper file format.
● Select images related to your industry.
● Reduce the image size.
● Add alt text for visually impaired readers.
● Finally, use a relevant file name indicating what the image is about.
Business Listings
Though it seems trivial, business listing plays a significant part in local search rankings. Not just that, a business footprint is also an essential part of off-page SEO that we often forget.
A business listing is defined as the practice of accumulating all business links in one place, such as the name, address, phone number, hours of operation, and website. Anybody can access the business details as per the requirement.
Various websites offer free business listing, namely:
● Google Business Profile
● Bing Places
● Yahoo Places
● Four Square
● Yellow Pages
● Manta
● Yelp
Blog Promotions
Driving traffic to your blog isn’t an easy task. But, with more than 4.5 billion people using the internet today, getting your blog to the right people plays a significant part in generating traffic conversions.
One of the understated ways of increasing traffic is through blog promotion. But how do you promote your blog? Sharing on social media can only do so much. Here are a few recommended blog promotion methods:
Email Marketing
Social Media Marketing
Instagram
Facebook
Sharing in Websites
Medium
Pocket
Flipboard
Triberr
Quuu Promote
AllTop
Email Signature
Newsletters
Competitor Backlink
According to Google, Backlinks are one of the top ranking factors. The more (high-quality) backlinks your website has, the more organic traffic you’d get. However, more than 95% of the websites have no backlinks.
Even with backlinks, there’s no assurance that you’d outperform your competitors. And this is where competitor backlinking comes into play.
Competitor backlinking is the process of analyzing competing websites to understand their backlinks, namely the quality, number, and type. This helps you create a more robust and dynamic link-building strategy.
Banner Submission
Banners are graphic images containing links that represent your brand or website.
Much like your images, a few websites also offer banner submission options. These websites can increase foot traffic to your website, directly impacting your Google ranking.
However, not all banners increase the click-through rate. If you optimize your banner, your CTR may stay the same.
GMB Blog
Google Business Profile, formerly called Google My Business (GMB), is one of the most understated platforms to increase your Google ranking and generate brand awareness.
Did you know that GBP blog posts are the best way to get the most out of your listing? So what are GMB blog posts? They are nothing but added to your listing consisting of images, videos, offers, or plain text (up to 1,500 characters).
While GMP blog post is one of the fastest ways to improve your SEO ranking because they can entice more users to click on your website, thereby increasing your click-through rate.
We have a complete program on how to improve your listing to gain more customers that we are launching in a month! Be sure to check out our website for more details!
Profile Creations
Profile creation is an online marketing technique wherein you create profiles on various platforms, increasing your chances of recognition. This is one of the most effective ways of gaining backlinks and generating brand awareness.
Quality profiles are an efficient way of increasing the number of views resulting in an improved clickthrough rate and better ranking in Google SERP.